Why Your Social Media Plan Isn’t Working

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How many times have you heard or read “My social accounts don’t seem to do much unless I have ridiculous offers.”  Or how about “I have been on social media for years and it isn’t working.”

The idea of social media seems easy enough.  Create an account and connect with customers and potential customers.  Try to get as many likes as you possibly can and hopefully those loyal customers you have will share your page and offers with their friends and family, right?  Wrong! Continue reading

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Are You Really a Good Customer?

Social consumerThus far in my blog I have focused largely on marketing through a marketers point of view.  I figured it was time to turn the tables and talk about the most influential marketing team today–The Consumer, i.e. You.

Businesses today have a much larger marketing playing field than they did just ten years ago.  Many companies work extremely hard to get to know their customers on a more personal level and market to them accordingly through their preferred mediums in ways that interest them. social_media_marketing Continue reading