Why Your Social Media Plan Isn’t Working

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How many times have you heard or read “My social accounts don’t seem to do much unless I have ridiculous offers.”  Or how about “I have been on social media for years and it isn’t working.”

The idea of social media seems easy enough.  Create an account and connect with customers and potential customers.  Try to get as many likes as you possibly can and hopefully those loyal customers you have will share your page and offers with their friends and family, right?  Wrong! Continue reading

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