As this semester comes to an end for me, I wanted to take this opportunity to say thank you to those of you that have continued to read my blog. I will continue writing about the new and interesting things I am learning, but the frequency will likely slow down. With the end in sight I also wanted to take this time to reflect on emerging media and some common themes we have discussed throughout the last nine weeks.
As a marketing professional, the new world of emerging media is exciting. There is always something new to learn and there are constantly new ways to reach consumers and learn more about them. Continue reading
One thing I love about the connected world we live in today is the availability of product and service reviews. Before many purchases in product segments I do not often shop or before booking a vacation, I research…and then I research some more. I check the reviews on the website where the product is being sold and then I use search engines to find other consumer reviews. If most reviews are positive and I feel the product will be of value and quality I make the purchase. If reviews are overwhelmingly bad, I move on.
This is one of the major advantages I have come to find with the internet and the quick accessibility of a plethora of information. This kind of word of mouth can be a powerful tool for a brand. It can also be a crippling tool when an angry consumer sounds off about their experience. Continue reading
I finally found time this week to sit down and read the latest issue of Adage, which was centered around two of my favorite things: Digital and Data. An article titled The $24 Billion Data Business That Telcos Don’t Want to Talk About caught my attention and left me pondering for the remainder of the week–Is this ethical? Is it an invasion of privacy? Is Big Data at risk of taking it too far?
While many may say marketers are already invading our privacy by using tools such as our digital footprint to market to us, our digital footprint contains a great deal of information that we choose to share with the world or that we know is being captured and shared. We expect that data gathered from our cell phone during web surfing and purchasing is shared, but just how much are our cell phone providers sharing with data and marketing companies? The answer is likely more than we know and more the we knew we agreed to. Continue reading