It’s not Business, It’s Personal…

Individual-Magnified2With the arrival of Big Data and emerging media, a new concept began to arise:  Personalization or Personalized Marketing.  What is it?  It is exactly what it sounds like; one-to-one marketing.  In a broader sense, it can be thought of as reaching a group based off interests, demographics, lifestyles and behaviors.

Screen Shot 2015-11-01 at 8.52.04 AMMore than ever, companies are reaching out to consumers on a one-to-one level to better build relationships with consumers that consist of trust and loyalty.  We no longer live in a time when marketers only needed to worry about one message for millions…We now have to focus on one message for one individual or a group of individuals.  Continue reading