With the arrival of Big Data and emerging media, a new concept began to arise: Personalization or Personalized Marketing. What is it? It is exactly what it sounds like; one-to-one marketing. In a broader sense, it can be thought of as reaching a group based off interests, demographics, lifestyles and behaviors.
More than ever, companies are reaching out to consumers on a one-to-one level to better build relationships with consumers that consist of trust and loyalty. We no longer live in a time when marketers only needed to worry about one message for millions…We now have to focus on one message for one individual or a group of individuals. Continue reading