Why Your Social Media Plan Isn’t Working


How many times have you heard or read “My social accounts don’t seem to do much unless I have ridiculous offers.”  Or how about “I have been on social media for years and it isn’t working.”

The idea of social media seems easy enough.  Create an account and connect with customers and potential customers.  Try to get as many likes as you possibly can and hopefully those loyal customers you have will share your page and offers with their friends and family, right?  Wrong! Continue reading

The Internet of Things: Which Side of the Digital Divide Will You be On?

The Internet of things market connected smart devices tag cloud

Many of us have heard of it, but we have yet to grasp exactly what the Internet of Things (IoT) is.  Forbes describes the IoT as the concept of connecting any device with an on/off switch to the internet.  These devices can also be connected to each other.  Imagine a scale in your bathroom that can connect to your refrigerator.  If the scale finds that you are over weight, your refrigerator will know and will suggest healthy recipes to help you lose weight.  Your watch may one day be able to warn you of serious health problems and concerns approaching.

Continue reading

Think Before You Click

Digital FootprintWhat is your digital footprint?  In short, it is you.  With as much time as we spend online today via all of our interconnected screens, our digital footprint is becoming more of a digital identity.  Our digital footprints are all over the web and, unlike our friends and family that may forgive and forget, our digital footprint will always be there.  Waiting to be found.  Waiting to be used.  Waiting for future employers, marketers and whoever else may stumble upon the data we so willingly share with the world…and this is not just the data you chose to share on social media. Continue reading

Are You Really a Good Customer?

Social consumerThus far in my blog I have focused largely on marketing through a marketers point of view.  I figured it was time to turn the tables and talk about the most influential marketing team today–The Consumer, i.e. You.

Businesses today have a much larger marketing playing field than they did just ten years ago.  Many companies work extremely hard to get to know their customers on a more personal level and market to them accordingly through their preferred mediums in ways that interest them. social_media_marketing Continue reading

It’s not Business, It’s Personal…

Individual-Magnified2With the arrival of Big Data and emerging media, a new concept began to arise:  Personalization or Personalized Marketing.  What is it?  It is exactly what it sounds like; one-to-one marketing.  In a broader sense, it can be thought of as reaching a group based off interests, demographics, lifestyles and behaviors.

Screen Shot 2015-11-01 at 8.52.04 AMMore than ever, companies are reaching out to consumers on a one-to-one level to better build relationships with consumers that consist of trust and loyalty.  We no longer live in a time when marketers only needed to worry about one message for millions…We now have to focus on one message for one individual or a group of individuals.  Continue reading

The Importance of Interactive Media in a New Marketing World

The world of marketing has seen a drastic change in the last decade.  Marketing and advertising was once restricted to television, radio, print and grassroots campaigns.  It was one company reaching out to millions with the same message.  Conversations were non-existent and so were deep-rooted relationships built off of loyalty and a sense of a community built around a brand.

Today, consumers have a plethora of different brands and vendors to choose from.  Loyalty is no longer built around the fact that you are the closest store that meets the needs of the consumer; the consumer can now shop elsewhere with the click of a single button.  Your prices can be compared, your company can be reviewed and you may find a once loyal customer has become a long-lost customer.  What can you do?  Learn to be social!

Today’s social media platform allows for companies across the world to interact and connect with consumers on a whole new level and build a one-to-one relationship through

communities centered around a brand, product or service.Social Media Infographic  Why is this important to your brand?  Because while you are not active on social media, there is another company like yours that is, that is focusing on your customers.  They are creating conversations, interest, user generated content and building relationships.

There is an art to properly marketing on social media.  It is not a place to throw offers at your consumers multiple times a day.  There is nothing worse than clicking your Facebook or Twitter icon and being bombarded by offers.  So what is the art?  Focus on building relationships.  Build a social media campaign the same way you would build upon a relationship in your personal life.  You will be rewarded with immediate response, a variety of new relationships, feedback and customer loyalty.

Still don’t believe me?  Check out the 2015 Socionomics video to discover the good and the bad “world of mouth” you are missing…

Over the next 9 weeks, I will be discussing emerging media in the marketplace and how marketers are using new technology and data to build relationships with consumers.  Please continue to follow me to learn more.

Liked that?  You’ll love this…

The 2015 Social Media Marketing Industry Report http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2015.pdf

Social Media Examiner http://www.socialmediaexaminer.com/18-social-media-marketing-tips/