Thus far in my blog I have focused largely on marketing through a marketers point of view. I figured it was time to turn the tables and talk about the most influential marketing team today–The Consumer, i.e. You.
Businesses today have a much larger marketing playing field than they did just ten years ago. Many companies work extremely hard to get to know their customers on a more personal level and market to them accordingly through their preferred mediums in ways that interest them. You, as the customer, have demanded we get to know you better and we have taken the necessary steps. We are improving our communication skills on a daily basis and finding new ways to talk to you. You are the focus of all our tweets, Facebook posts, Youtube videos, blog entries and Pinterest boards…It is all about you.
As a consumer in today’s marketplace, you are your own individual marketing team. Followers and friends trust you and your opinions. They will listen to the word of mouth marketing you discuss, good and bad. Unfortunately, most of us only share our bad experiences…or at least more of the bad experiences over the exceptional.
So how can we be better consumers of our favorite brands that we are loyal to? Be the marketer! If you receive exceptional service, tag your favorite brand in a post and say thank you. If you just love a new line your brand has just released, talk about it on social media. Start a conversation with your brand and tell them not only your likes but your dislikes.
Have you ever wanted to be apart of creating something new or better? Tell your brand about it. Shopped at Lowe’s or Home Depot for small home improvements? Share your before and after picture. Brands love user generated content and it helps your favorite brands find out what is working and what is not.
More customers are demanding brands be more personal and interact with them. They have listened. Now it is time for us to be more interactive with our favorite brands and make the difference we want to see.
Learn more about what your feedback means to your brands…