What is your digital footprint? In short, it is you. With as much time as we spend online today via all of our interconnected screens, our digital footprint is becoming more of a digital identity. Our digital footprints are all over the web and, unlike our friends and family that may forgive and forget, our digital footprint will always be there. Waiting to be found. Waiting to be used. Waiting for future employers, marketers and whoever else may stumble upon the data we so willingly share with the world…and this is not just the data you chose to share on social media. Continue reading
Thus far in my blog I have focused largely on marketing through a marketers point of view. I figured it was time to turn the tables and talk about the most influential marketing team today–The Consumer, i.e. You.
Businesses today have a much larger marketing playing field than they did just ten years ago. Many companies work extremely hard to get to know their customers on a more personal level and market to them accordingly through their preferred mediums in ways that interest them. Continue reading
I finally found time this week to sit down and read the latest issue of Adage, which was centered around two of my favorite things: Digital and Data. An article titled The $24 Billion Data Business That Telcos Don’t Want to Talk About caught my attention and left me pondering for the remainder of the week–Is this ethical? Is it an invasion of privacy? Is Big Data at risk of taking it too far?
While many may say marketers are already invading our privacy by using tools such as our digital footprint to market to us, our digital footprint contains a great deal of information that we choose to share with the world or that we know is being captured and shared. We expect that data gathered from our cell phone during web surfing and purchasing is shared, but just how much are our cell phone providers sharing with data and marketing companies? The answer is likely more than we know and more the we knew we agreed to. Continue reading
With the arrival of Big Data and emerging media, a new concept began to arise: Personalization or Personalized Marketing. What is it? It is exactly what it sounds like; one-to-one marketing. In a broader sense, it can be thought of as reaching a group based off interests, demographics, lifestyles and behaviors.
More than ever, companies are reaching out to consumers on a one-to-one level to better build relationships with consumers that consist of trust and loyalty. We no longer live in a time when marketers only needed to worry about one message for millions…We now have to focus on one message for one individual or a group of individuals. Continue reading